Masterclass: How Top Brokerages are Focused on Increasing Relocation Business in 2023

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Masterclass Overview:

Relocation is one of the fastest-growing segments of the homebuying market. A record 25% of Redfin.com users looked to move to a different metro area in the fourth quarter of 2022 – that’s up from around 18% before the pandemic.

The causes for this trend are complex – high home prices in key metros, work from home expansion, and economic uncertainty – but the net impact on the industry is clear. In 2023, brokerages need to be as well-equipped to support clients moving long distances as they are for moves down the street.

In this Masterclass, relocation-focused leaders from Delta Media Group, The Keyes Company, and Sotheby’s International will discuss what makes relocation different, what tools and services they rely on to support their growing number of relocating clients, and how they view the booming relocation segment as part of their overall growth strategy.

Key Takeaways Include:

• Why relocation is a focus area in 2023
• How the relocating homebuyer’s needs are unique
• What tools and services are best positioned to support relocation
• Whether current relocation trends are set to become the new normal.

Masterclass Panelists:

• Audrey Whittington (Vice President and Head of Partnerships and Sales, Local Logic)
• Mike Minard (CEO, Delta Media Group)
• Denise Talboy (Vice President, Relocation & Corporate Services, The Keyes Company)
• Rob Love (Director of Marketing Technology, Sotheby’s International Realty Canada)