A Holiday Wishlist: Must-Have Real Estate Innovations for 2025
Industry
| 12 Dec 2024
💡 Key takeaways:
There are currently three individual class action cases being heard in court:
While these cases are based on the same premise, there are a few key differences between them, which will be examined individually.
The Nosalek v. MLS PIN class action lawsuit, which was filed in December 2020, alleges that MLS PIN, as well as several other Defendants (including HSF Affiliates, RE/MAX, and Keller Williams), are conspiring to inflate commissions by requiring seller brokers to make a blanket, unilateral, and effectively non-negotiable offer of buyer broker compensation. MLS PIN is not a NAR-governed MLS, which is why NAR is not a defendant in this case, but instead is listed as a co-conspirator.
In these federal antitrust claims, treble damages can be awarded, meaning that the court can triple the amount that a prevailing Plaintiff receives — which, in this case, could reach billions of dollars.
MLS PIN has recently submitted a $3 million settlement offer to the Plaintiffs, which is currently under preliminary review. As part of this settlement, MLS PIN has agreed to remove the rule on buyer broker cooperation. Rather than being required, it is now optional that sellers pay buyer brokers.
The Sitzer/Burnett v. NAR class action lawsuit is limited to the State of Missouri and filed on behalf of home sellers who paid a broker commission during these past four years.
In this case, the Plaintiffs claim that they had to pay the buyer’s agent commission, which would have been paid by homebuyers in a competitive market. They also claim that NAR conspired with Realogy (now Anywhere), HomeServices of America, Keller Williams, and RE/MAX to inflate commissions through its buyer broker compensation rule.
The Plaintiffs are seeking damages from NAR and other companies as well as an injunction prohibiting the requirement that sellers pay buyer brokers in the MLS.
The case is also unique in that it will be the first to go to trial on October 16, 2023.
The Moehrl v. NAR class action lawsuit accuses NAR of conspiring with Realogy (now Anywhere), HomeServices of America, Keller Williams, and RE/MAX of inflating commissions through its buyer broker compensation rule, which violates federal antitrust laws.
Although very similar to the two previous cases, this lawsuit would affect commissions in many states across the U.S., and cover hundreds of thousands of agents and millions of transactions worth billions of dollars.
Aside from seeking more than $13 billion in damages, the Plaintiffs also want a permanent injunction against NAR’s requirement for sellers to pay buyer brokers and its restriction on competition among buyer brokers.
Plaintiffs will use these five points to argue their case:
Potential consequences of these compensation lawsuits can be catastrophic for the real estate industry, and the challenges tied to them could be difficult to overcome. It is important that the industry begins thinking about different contingency plans as these class action lawsuits unfold.
As a whole, the industry must prepare for:
In the event that cooperation becomes optional in the MLS, it will eliminate a significant amount of conspiracy because it removes this requirement from the MLS.
If cooperation in the MLS is outright banned, damages will amount to billions of dollars — capital that the industry doesn’t have. There will be copycat lawsuits filed across the country if this outcome occurs.
Since these are antitrust claims, insurance carriers, such as E&O, D&O, or GL Insurance, will not provide coverage for legal defense or damages. Defendants will be forced into bankruptcy if they are unable to defend these cases, leading to a complete overhaul of the industry.
Cooperation in the MLS becomes optional nationwide with a 50% chance of being banned. NAR and the other Defendants will open the class action lawsuits to bring in as many Plaintiffs as possible into the settlement. Settlement amounts will be decided and paid out over the next few years.
NAR enacts a mandatory rule through its MLS policy and Code of Ethics that requires buyer’s brokers to sign buyer broker agreements that clearly outline compensation terms before showing properties listed in the MLS.
There is also a 50% chance that the clear collaboration policy is rescinded, and off-market listings become normal.
The real estate industry must prepare for several possible outcomes by implementing contingency plans as it moves to limit liability. Adapting to these changes, such as cooperation being optional in the MLS, means that NAR, MLS, brokerages, and agents must find unique ways to market properties and improve their skillset.
NAR needs to make it easier for MLS to rescind the buyer broker cooperation policy by making it optional. A signed buyer-broker agreement stating all compensation terms should also be required before showing a property listed on the MLS.
In addition, they must mobilize lobbying resources so that mortgage loans can be used to finance the buyer’s agent’s compensation. They will also need to train members on how to explain the value of buyer representation to consumers.
As commission pressure and attrition increase, MLSs should make buyer broker cooperation optional in order to limit their liability. Some MLSs, such as BrightMLS, Northwest MLS, and now MLS PIN, have already started defying the rules set by NAR by making cooperation optional for the sake of limiting liability as soon as possible.
To reduce costs, they should contemplate further consolidation and think beyond being just a repository of listing information. MLSs must work better with the industry to drive innovation, increase data sources, and demonstrate how they can benefit brokerages and agents.
Brokerages should require signed buyer broker agreements when their agents first engage with buyers. They need to educate agents, promote their services, and train them to talk confidently about the value of their buyer agent services.
The buy-side compensation will be under pressure, so they should reduce overhead and expenses to become more operationally lean. Brokerages need to start thinking about how to adjust and structure different compensation models for their agents.
Agents need to start using buyer-broker agreements as soon as they engage buyers. Since agents spend a lot more time working with buyers than sellers, they should also use buyer presentations to communicate their value to the buy side and justify their compensation request.
It is important for agents to develop different compensation methods based on the needs of buyers — whether that is a percentage, hourly rate, or flat fee.
There is still a great deal of uncertainty surrounding the outcome of these compensation lawsuits, but one thing is for sure: once all of this is said and done, the real estate industry will be better for it.
To learn more about compensation lawsuits, read T3 Sixty’s Letter to the Industry.
What should you do if your male counterpart takes credit for your ideas? What are some ways you ensure your ideas are heard?
Celeste Starchild, President at InspectionGo, found herself in situations that made her realize that if she didn’t share her perspectives publicly, she wouldn’t be credited. She encountered a bad egg who funneled all of her ideas as their own and relayed them to senior management. Unless she took ownership, she risked being overlooked. It doesn’t matter if you say it aloud in a meeting or a Slack channel, expressing your opinion and ideas (and not letting others interrupt you!) is a hard, yet important step in your career growth. Take responsibility for the work you do and the ideas you come up with. You deserve that credit. And if someone takes credit for your idea, hold them accountable. Make it clear that they must follow through with the idea.
Don’t be afraid to speak up for yourself. Yet, at the same time, it is also important to acknowledge others’ ideas and share rightful credit when appropriate. When you bring up someone else’s idea, be sure you give credit where credit is due. No matter who you are addressing, whether it is your team or your boss, modeling how to operate with integrity requires putting the spotlight on those who deserve it.
An organization can create a culture that makes it easier for people to share ideas. Most meetings tend to favor the loudest person in the room, overshadowing the more timid members. Europe has a hand-raising culture, where you cannot talk unless you raise your hand, whether it’s Zoom or Google Meet. All participants get the opportunity to speak, which helps draw out ideas from people who might not be as comfortable speaking up in a group of people who are more senior than them, or women who are the only women in an all-male group.
There are many other ways to open up opportunities for people to be heard. Creating a “scratch pad” where everyone can write and contribute ideas will encourage more people to participate, resulting in a more diverse range of solutions.
Several organizations, including WomanUp! and RENEW, have created spaces for women to learn new skills and feel empowered in their careers. Community building, however, should begin within the workplace.
Leadership has the power to develop a strong sense of community within their company through mentorship, which is crucial, especially for people new to the market. As an example, organizations should demonstrate full transparency throughout their organization and publish data on pay equality as well as the level of equality. Are there the same number of men and women in management roles across the company, whether they are supervisors, managers, directors, vice presidents, or executives? These statistics can help you identify gaps within your organization, and determine the next steps you need to take.
Companies can also offer women opportunities to learn new skills and work on projects they haven’t had the chance to before to build confidence and guide them through the next phase of their careers.
There is a need to look beyond women’s organizations and provide intersectional support to the much larger real estate minority communities. Minority groups need to be acknowledged and supported across the industry to change things. Unless we embrace women across all communities, we harm ourselves and women who are excluded from the conversation.
In the past, women mostly occupied roles in HR and marketing. A growing number of women are taking on operational roles, such as COOs, which is great, but they are also perfectly capable of holding a CEO title. Increasing recognition of women at the CEO level is a positive sign for the industry.
It is also important to broaden your skill set beyond your current occupation. Having recently joined Lesbians Who Tech, Marty’s passion is mentoring and encouraging more women to enter the technical space. Seeing how capable women are, she emphasizes the importance of empowering other women and giving them the confidence to succeed.
The masterclass highlighted the persistent gender disparities in real estate leadership and the critical need for more inclusive practices. The insights shared by industry leaders like Celeste Starchild, Jessica Edgerton, Marty Reed, and Kathleen Wayson underscore the challenges women face and the significant strides they have made. By examining the historical context, statistical disparities, income inequality, and barriers to leadership, the discussion provided a comprehensive understanding of the issues at hand.
Beyond understanding these issues, the masterclass emphasized actionable strategies to foster change. From mentorship programs and leadership training to advocating for organizational and cultural shifts, the steps outlined are crucial for supporting and encouraging more women to step into leadership roles. As we strive for a more equitable real estate industry, it’s essential to continue these conversations, support initiatives that promote gender equality, and recognize the contributions and potential of women leaders. By doing so, we can pave the way for a more diverse and inclusive future in real estate.