Listing War: PLN & CCP | Masterclass

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The Listing War: PLNs, CCP, and the Battle to Own Consumer Attention

Panelists for The Listing War masterclass by Local Logic

As portals build walled gardens and brokerages chase exclusivity, agents and consumers are caught in the crossfire.

Originally designed to ensure listing transparency, the Clear Cooperation Policy (CCP) has now been amended, reigniting a major industry debate. NAR’s new Multiple Listing Options for Sellers allows agents to delay public marketing through IDX and syndication, while still promoting properties privately.

Supporters say it gives sellers flexibility. Critics argue it fragments the market and limits consumer access.
Zillow and eXp Realty have taken a firm stand: if a listing is marketed to anyone, it should be visible to everyone. They’ve rejected delayed marketing and are doubling down on full MLS exposure.
Meanwhile, some brokerages are using the new policy to market listings internally first, giving their agents an advantage, while buyers face a shrinking view of available homes.

The result? A fractured landscape where visibility, fairness, and control are up for grabs.

Whether you’re pro-MLS or PLN-curious, this session brings together voices from across the industry for a no-fluff conversation on the future of listing visibility.

Masterclass Participants

Audrey Whittington | Senior Vice President, Local Logic
James Dwiggins | CEO, NextHome
Thad Wong | Co-CEO, @properties / Christie’s International Real Estate
Kevin Greene | GM, Real Estate Solutions, Cotality (fka CoreLogic)

Key Topics

What the CCP’s recent changes really mean for brokerages and platforms
Get clarity on NAR’s new “Multiple Listing Options for Sellers” policy and how it modifies the original Clear Cooperation Policy. We’ll break down the implications for MLS participation, listing strategies, and the balance between agent flexibility and market transparency.
The role of PLNs in the future of listing visibility and inventory control
Private Listing Networks (PLNs) are no longer niche, they’re strategic. Discover how brokerages are leveraging PLNs to control inventory, delay public marketing, and shape buyer competition, and what that means for listing exposure across the ecosystem.
How consumers and agents are being impacted by this fractured landscape
What happens when inventory is selectively marketed? We’ll explore how different listing strategies affect consumer access, agent workflows, and the perception of fairness, especially for first-time buyers and underrepresented groups.
What leading brokerages and tech providers are doing to adapt
From eXp’s public alignment with Zillow to alternative approaches from other firms, we’ll highlight how major players are navigating the tension between cooperation and exclusivity, and what tools and tactics are emerging in response.
Where the industry goes from here, and how to stay ahead
Is the future more siloed or more open? We’ll share expert predictions on where this debate is heading, what upcoming legal and policy decisions could reshape the space, and what brokers, agents, and tech providers can do now to prepare.