Why it matters

Local real estate markets are often organized by county. From local search filters to regional reporting, county boundaries play a key role in how brokerages, MLSs, and proptech platforms structure their data and deliver insights.

Where you’ll see counties

County-level geographies and insights have been added to our products and datasets, including:

NeighborhoodWrap

You can leverage NeighborhoodWrap to create rich, SEO-friendly county-level pages that deliver lifestyle, demographic, and real estate insights in a visually engaging format. This helps brokerages and platforms stand out in local search results while giving users the hyperlocal context they need.

IO Reports

IO Reports support county-level coverage for both the U.S. and Canada, enabling your teams to generate branded, shareable market and lifestyle reports for any county with just a few clicks. IO Reports provide fast and clear insights on what it’s like to live in any given area, making it easier to scale outreach and support regional sales conversations.

APIs

All 3,143 U.S. counties and 293 Canadian counties are accessible through our API suite, with county data integrated into the following APIs:

• Location scores (lifestyle metrics across transportation, services, and character)
• Market trends (price, volume, and trend data in the U.S.)
• Demographics (population, income, education, and more)
• Geographies (navigate and organize locations)
• Profiles (detailed area descriptions)
• Value drivers (factors that influence price)
• Similar neighborhoods (comparative area insights)

This means you can surface county-level insights directly within your platform or listing experiences, no extra lift required.

What this unlocks

This update helps streamline how you:

• Build market pages that match how consumers already search
• Enable broader filtering by county on search experiences
• Deliver cleaner county-level reporting
• Support agents and teams working across county lines

County-level data now complements our existing coverage of neighborhoods, boroughs, municipalities, zip codes, county subdivisions, metro areas, states/provinces, and countries, giving you even more flexibility in how you serve insights across your digital platforms.