A Smarter Way to Capture Leads

Building a steady pipeline of high-quality, first-party leads starts with creating value directly on your own website. Lead Capture is a plug-and-play lead magnet that turns anonymous visitors into qualified contacts by delivering immediate value to home consumers, no heavy development required.

How It Works

When a home consumer explores a property or neighborhood on your site, Lead Capture invites them to share their contact information in exchange for a set of detailed Neighborhood Reports to help them learn more about the area they are interested in.

Each set of Neighborhood Reports includes:

• A Lifestyle Report, which covers everything from walkability and schools to transit, climate, demographics, and more
• A Market Report, which features real-time pricing insights, 5-year sales history, and neighborhood performance

Once submitted, the home consumer automatically gets their reports via email. At the same time, your team receives a lead profile directly in your CRM or inbox.

Each lead profile includes:

• Home consumer name, email, and optional phone number
• The page URL where the home consumer filled out the form
• The address for which the reports were generated
• Links to the generated reports

Why It Matters

Lead Capture is designed to:

• Increase lead capture directly from your own website
• Reduce your dependence on third-party lead providers
• Offer added value to home consumers through rich, neighborhood-level reports

Additionally, Lead Capture is flexible, branded, and easy to implement, whether you want a horizontal layout that spans your property detail page or a vertical floating CTA in a sidebar.

Lead Capture in a horizontal layout

Lead Capture in a vertical layout

You also have access to customization options, such as font family and primary color, to ensure the experience aligns seamlessly with your brand.

Delivering Instant Value to Homebuyers

From a consumer perspective, Lead Capture feels like a natural, engaging part of the home search journey.

Home consumers gain instant access to beautifully designed Neighborhood Reports that reveal what it’s really like to live in a given neighborhood, from lifestyle insights to key amenities and local market trends.

It’s a simple, rewarding exchange: your visitors get meaningful, location-based insights; your team gets qualified leads who are already showing interest in specific listings or neighborhoods.

Market Availability 

Lead Capture is available today in both the U.S. and Canada.

For U.S. visitors, homebuyers can access both Neighborhood Lifestyle Reports and Neighborhood Market Reports. For Canadian visitors, the product automatically defaults to the Lifestyle Report.

Capturing Intent at the Right Moment

With Lead Capture, you’re not just collecting leads. You’re creating meaningful, data-driven engagement moments that turn curiosity into connection.

By combining Local Logic’s neighborhood insights with a seamless lead flow, you can capture intent at the moment it matters most while enriching your CRM with leads backed by context and motivation.

And this is just one part of Local Logic’s home consumer engagement platform.

From first click to long-term follow-up, we help real estate brands attract and convert qualified home consumers, recruit and retain top agents, and deliver the neighborhood insights today’s buyers expect: online, in person, and over time.