Deliver Location Reports that match the exact community consumers are exploring

We’re excited to share that Lead Capture now supports Community Pages!

Lead Capture is our turnkey lead magnet solution that gives home consumers instant access to personalized Location Reports, including lifestyle and market insights, in exchange for their contact information.

With this update, Lead Capture can now be embedded directly on Community Pages, ensuring that the Location Reports consumers receive reflect the exact community they’re exploring, which unlocks new market-level use cases and creates a more seamless experience.

Why this matters

Home consumers don’t start their journey with a single listing.

Before narrowing down inventory, they start by asking bigger questions:

• What’s it like to live here?
• How does this area compare to others?
• Is this market a good fit for my lifestyle and budget?

Consumers begin their home search by exploring neighborhoods, cities, and broader markets to understand lifestyle fit, trade-offs, and local context. Community Pages are where that early research happens. 

Now, Lead Capture aligns directly with that intent, delivering reports tailored to the exact place a consumer is researching. When someone requests a Location Report from a Community Page, they receive:

• Reports tied exactly to the community they’re viewing
• Clear, consistent context between their on-page experience and the insights they receive
• A more trustworthy, confidence-building exchange of value

What this unlocks for your team

Community Page support opens the door to several high-impact opportunities:

1. Capture demand earlier in the journey
   Convert interest while consumers are still researching locations, not just when they’re viewing individual properties.
2. Activate high-performing community content
   Community and market pages often drive strong organic traffic. This update turns that traffic into qualified leads with a value-forward CTA.
3. Improve segmentation and follow-up
   Leads are now tied directly to a specific community, giving your team clearer context for routing, personalization, and outreach.

With Community Page support, Lead Capture better reflects how people search for homes. By delivering reports that match the exact communities consumers are actively researching, your team gets clearer signals and better opportunities to start relevant conversations at the right moment.