The value of a property can be attributed to a variety of traditional real estate data, including the year it was built, the type of renovations, and specific features, such as parking. The remaining 58%, however, depends on its location, which includes transit access, amenities, and neighborhood character. Location value has historically been difficult to quantify, leading to the increasing use of data-driven solutions in the real estate industry to uncover a property’s full value.

Company

TRIBUS Group provides technology solutions for 100,000+ agents at premier real estate brokerages and MLS/Associations around the world

TRIBUS Group, founded in 2009, operates multiple brands within the real estate technology space including TRIBUS, Priced Equity, Solid Earth, Ezement, Displet, MapTrack, Uniform, and more.

TRIBUS provides brokerages with a suite of integrated services, including front-facing custom websites, CRM platforms, and back-end tools for brokerage staff and agents. The company helps brokers turn leads into sales, enhance their brand identity, build lasting client relationships, and recruit and retain employees. With offices in Colorado, Missouri, and additional full-time remote employees covering the entire USA, TRIBUS Group serves over 75,000 brokerage and MLS/Association agent clients throughout 41 states and more internationally.

Solid Earth provides advanced SaaS solutions for MLSs and Associations to help agents get more views of their listings, manage and aggregate those properties, enhance accessibility to data, and simplify the day-to-day life of a real estate agent.

In early 1999, Solid Earth launched the first web-based MLS platform. Since then, the brand has been committed to solving MLS and Association issues to better serve agents and consumers. With nearly 25 years of enterprise experience, Solid Earth aims to be a company at the core of an MLS/Association’s business. Recently, Solid Earth launched its newest offering, Ezement, a single identity record for every real estate agent in the county.

Challenge

Filling location data gaps proves difficult

Solution

Local Logic offers a comprehensive location intelligence solution with valuable neighborhood insights

Local Logic is a location intelligence solution that digitizes the built world for consumers, investors, developers, and governments. It offers precise analytics on 250M+ individual addresses in the U.S. and Canada.

The TRIBUS Group of companies first learned about Local Logic through industry events. Local Logic’s data solutions caught the company’s attention, and they were impressed with the Canadian real estate sites that integrated Local Logic’s products.

Since Local Logic had a more comprehensive location dataset than other providers, TRIBUS Group partnered with the former to deliver actionable insights for their clients’ brokerage and MLS/Association websites. As a constant innovator, the TRIBUS Group of companies was the first to launch Local Logic data to MLSs & Associations and the first to launch the data in the U.S. to the Berkshire Hathaway HomeServices, Anywhere, Re/Max, and Leading Real Estate Companies of the World networks.

In addition, the company has worked with Local Logic to provide data in the mapping provider of the client’s choice including Google Maps, Open Street Maps, and Apple Map.

School data and boundaries

TRIBUS Group found Local Logic’s School data and boundaries integration to be the most useful as it creates an optimal experience for families seeking the right home with the right school. By displaying not just districts, but elementary school attendance zones on a map, consumers can filter them by type, level, or language, and search for properties within a specific school boundary, which is an important feature for many TRIBUS customers like RE/MAX Results, the #1 brokerage in Minnesota and one of the largest Re/Max franchises in the world.

Local Content

Local Content provides a comprehensive understanding of the location of any property in the U.S. and Canada. It can be added to any site and provides an overview of the characteristics that matter to the home buyer and renter.

Local Content offers the following:

• 18 distinct Location Scores to evaluate a location
• 0-10 rating for each score and a sentence describing that specific criteria
• Nearby Points of Interest
• School data
• Commute time functionality

This integration helps visualize different narratives based on the neighborhood characteristics they value as they browse listings.

Results

Solid Earth captured highly qualified leads through interactions with location insights

Increased customer engagement

Adding Local Logic to Solid Earth’s toolbox helps potential buyers find more value in their sites and make them more likely to engage with a member of the MLS or Association versus becoming a lead sold to the highest bidder. Solid Earth uses Local Content to draw visitors to view more of the page and better engage with the listing.

According to a heat map of visitor interactions on the Oklahoma.RealEstate site, consumers who scroll to the Local Content widget use all the provided tools, indicating that they find the user experience easy to understand and useful. This includes the school ratings components, points of interest search, and commute time calculator.

Schools topped the list of most visitors’ interests. The property’s location and commute time also recorded many interactions across different listings.

Below is a zoomed-out heat map that shows how visitors interact with the rest of the listing:

Property photos received the majority of interactions. Close behind that, all tying for second position, are:

• Site’s main navigation
• Mortgage calculator
• Property description
• Recent blog
• Offers of compensation
• Four touchpoints on Local Content — no other component had that many interaction points (they each only had one)!

Top-notch prospects with high purchase intent reach the bottom of the listing while engaging with every section. Even though the information is spread from top to bottom, interested consumers interact with the entire page. Although they are mostly focused on the main listing, they are eager to scroll down to find information that supplements the listing itself before clicking a call-to-action or registering for an account.

Meaningful context to enhance MLS & Association websites

In contrast to certain data vendors that may only provide limited information, Local Logic offers a complete range of location insights about the listing’s area for Solid Earth customers.

By integrating hyperlocal data from Local Logic into MLSs property listings, Solid Earth provides consumers with deeper insights into the area where a home is located. With location data, people can get a sense of what it’s like to live there and decide whether it’s the right place for them. Home seekers who understand the unique value that location brings to a property can make a more confident and informed decision about where they want to live

Access to multiple datasets within one platform

As an end-to-end data provider, Local Logic enabled Solid Earth to obtain not only school data, but also points of interest and commute information as well. In fact, most of Solid Earth’s clients were surprised to find out that Local Logic offered a commute calculator, but were delighted to know that the feature was available to them.

Ease of use and fast implementation

By obtaining aggregated data from a single source, Solid Earth reduced its workload and saved time and money by eliminating the need to integrate with multiple providers.

The integration process is one of the things that Solid Earth enjoyed the most about this partnership. Local Logic’s tools are easy to implement and use — which minimizes the learning curve and keeps training time at a minimum. As a result, Solid Earth was able to enrich its customers’ websites without adding to their timeline when launching a new customer.

Tailored support with flexible features

With the help of Local Logic’s exhaustive documentation, Solid Earth received the support it needed throughout the implementation process. Local Logic’s Product team was also very responsive and receptive to feedback to ensure that Solid Earth’s data needs were met. For instance, Solid Earth can choose whichever option works best for them — whether they prefer to consume data through an API or SDK.

Want to see how you can upgrade your brokerage tools?
Learn more about TRIBUS’ brokerage platform including intranet, CRM, websites, and more.

Association or MLS Executive that wants to learn more
See what Solid Earth can do to better help you engage with your members.