The Power of a Full-Funnel Strategy in Real Estate

In a digital-first real estate landscape, brokerages face a dual challenge: driving traffic to their websites and ensuring that traffic converts. A steady flow of visitors means little if users bounce before exploring listings, neighborhoods, or connecting with agents.

That’s why Seven Gables Real Estate partnered with Union Street Media and Local Logic, two real estate technology companies that specialize in complementary parts of the homebuyer journey. Together, they delivered a full-funnel solution: Union Street Media brought qualified traffic to Seven Gables’ site, and Local Logic transformed that traffic into engaged, informed, and high-intent leads.

Meet Seven Gables: A Brokerage Aiming to Elevate Its Digital Presence

Based in Southern California, Seven Gables Real Estate is a community-driven brokerage recognized for its in-depth local expertise, team of 465+ high-performing agents, and commitment to delivering exceptional service.

As the expectations of today’s homebuyers shifted toward self-service research and digital-first experiences, the team at Seven Gables recognized an opportunity to enhance its online presence.

Their goals were clear:

• Improve overall website performance and search visibility
• Attract more qualified homebuyer leads
• Deliver a richer, more informative user experience

The challenge? Building a modern website that didn’t just look good, but also drove qualified traffic and kept users engaged long enough to convert.

Union Street Media: Driving High-Quality Traffic Through Custom Digital Strategy

Union Street Media builds beautiful, award-winning real estate websites that are supported by powerful technology, built with integrated IDX, and driven by advanced technical SEO. With tailored digital marketing strategies including SEO and paid advertising, Union Street Media helps real estate professionals stand out online and drive traffic to their websites.

Custom Website Built to Elevate Seven Gables’ Brand & SEO Performance

Union Street Media partnered with Seven Gables to create a custom real estate website that blends premium design with powerful performance. Built to reflect the brokerage’s distinct brand, the site features mobile-friendly pages, intuitive navigation, and seamless IDX integration. With SEO at its core, Seven Gables’ website architecture, content, and metadata were optimized to drive qualified organic traffic and improve search visibility.

Highly stylized and thoughtfully executed, the site incorporates intentional design elements and customized widgets to create a unique, brand-forward experience. Achieving this level of refinement was only possible through close collaboration with the Seven Gables team, whose input helped inform both the creative and functional requirements.

The result is a site that not only looks stunning but also engages users and supports long-term lead generation and growth.

SEO Strategy to Attract Qualified Organic Traffic

Union Street Media implemented an SEO strategy on the new website focused on attracting high-intent users and increasing on-site engagement through meaningful, hyperlocal content.

By enhancing Seven Gables’ community pages with curated listings, recommended searches, market stats, demographics, and blog content, the site provides real value to users exploring their options. This content-rich experience encourages longer visits, deeper exploration, and a stronger connection to the Seven Gables brand.

The impact has been significant:

• 224% year-over-year increase in organic traffic
• 83% year-over-year increase in key events sitewide

Tailored SEO Strategy & Powerful Website Fuels Organic Growth

Much of this growth is tied to the launch of Seven Gables’ new website and ongoing optimization efforts. Pages with tailored, localized content, especially those supported by Local Logic tools, are among the top performers.

Together, the custom-built website and SEO strategy don’t just attract traffic, they deliver meaningful engagement and measurable results.

Local Logic: Turning Traffic into Engagement and Leads with Location Intelligence

While Union Street Media drove qualified traffic to Seven Gables’ site, Local Logic helped turn those website visitors into engaged, high-intent homebuyers by showcasing the lifestyle fit of a given neighborhood.

Seven Gables enriched its website and property listings with hyperlocal insights that transformed generic pages into context-rich, engaging experiences by implementing several of Local Logic’s location intelligence products, including:

Local Content

Local Content displays data-rich neighborhood overviews that highlight characteristics that matter to buyers, helping them quickly understand what it’s like to live in a specific area. With interactive features such as 18 Location Scores, 21 categories of points of interest, school boundaries, and a commute calculator, it highlights key local features, boosts user engagement, and provides consumers with valuable insights for better-informed decisions.

Local Demographics

Local Demographics provides up-to-date insights on age distribution, income, education, household types, and more, giving homebuyers a clearer picture of who lives in a neighborhood. These insights help users quickly evaluate whether a community aligns with their lifestyle, turning casual browsing into informed consideration. By integrating this data directly into listing pages, brokerages can deliver the neighborhood context buyers increasingly expect without requiring them to look elsewhere.

Local Search

Local Search empowers homebuyers to assess listings based on what matters most to them, like quietness, access to parks, proximity to schools, and car-friendliness. With built-in dynamic lifestyle filters, users can discover areas that match their daily routines and personal priorities. Powered by location-specific scores, this tool turns your website into a personalized, interactive search experience that simplifies decision-making and keeps users engaged longer.

NeighborhoodWrap

NeighborhoodWrap is an out-of-the-box solution that brings rich, data-driven neighborhood pages to your real estate site, transforming static pages into engaging experiences. It offers detailed insights into neighborhood characteristics, demographics, and market trends, all within a dynamic interface that encourages exploration. Optimized for user engagement, NeighborhoodWrap gives buyers the local context they need to understand what it’s truly like to live in a neighborhood without ever leaving the page.

The Results

• +46% average month-over-month growth in views across products
• +75% average month-over-month growth in interactive engagement, including clicks on maps, filters, and demographics
• +74% year-over-year increase in average time spent on community pages

These metrics underscore a significant boost in user engagement, signaling that homebuyers are finding more value and spending more time on Seven Gables’ site, interacting with content that helps them make faster, better-informed, and more confident decisions.

Why This Partnership Worked: Meeting the Homebuyer at Every Step

Union Street Media and Local Logic each play a distinct but complementary role in Seven Gables’ digital strategy. Union Street Media drives qualified traffic to the site with powerful SEO and custom design, while Local Logic ensures that once users arrive, they’re engaged with meaningful, data-driven insights.

This partnership gives Seven Gables a full-funnel solution:

• Attract: Union Street Media drives high volumes of qualified traffic through SEO, branded content, and a well-designed, optimized website.
• Engage: Local Logic turns that traffic into engaged buyers with data-backed insights that allow them to explore neighborhoods, understand lifestyle fit, and make confident decisions.
• Convert: Seven Gables now benefits from a digital experience that supports users from the top of the funnel (search and discovery) through to the middle and bottom of the funnel (exploration and conversion), positioning it as a trusted advisor during the homebuying journey.

What makes this collaboration so effective is its alignment across the entire homebuyer journey, from discovery to decision-making. The combination of visibility and engagement results in more educated, higher-intent buyers who are ready to take action. This approach doesn’t just benefit consumers, it gives agents better-qualified leads and provides the brokerage with an edge in an increasingly digital, data-driven market.

A Blueprint for Brokerage Success

Seven Gables’ partnership with Union Street Media and Local Logic demonstrates what’s possible when you invest in both sides of the digital equation: visibility and engagement. 

By pairing traffic-driving tools with engagement solutions, they’ve built a website that not only brings in traffic but truly serves their audience, building trust, increasing time-on-site, and delivering long-term value at every stage of the buyer journey.

With Union Street Media and Local Logic working in tandem, Seven Gables now has a powerful digital ecosystem that attracts, educates, and converts modern homebuyers. In a market where attention is hard to earn and easy to lose, this kind of full-funnel alignment is the key to standing out and winning.

About Seven Gables Real Estate

Seven Gables Real Estate is one of Orange County’s largest real estate brokerage firms, serving 27 major communities throughout Southern California with a team of over 465 agents. Recognized nationally for innovation and local expertise, Seven Gables equips its agents with the tools necessary to outshine competitors, leading to a 30% higher productivity rate per agent in dollar volume sold.

About Union Street Media

Union Street Media provides tailored digital marketing solutions and award-winning websites for real estate, designed to help agents, teams, and brokerages grow. Each Union Street Media real estate website is built with performance in mind, including advanced UX/UI designs, integrated IDX, technical SEO, and mobile responsiveness.

Union Street Media’s tailored digital strategies focus on increasing online visibility, engagement, and lead generation through advanced SEO, comprehensive paid media campaign management across major platforms, content creation, and data-driven analytics.

About Local Logic

Local Logic is the leading homebuyer engagement platform, helping real estate companies turn website traffic into high-intent buyers and lifelong customers. Our full-cycle solution powers personalized digital experiences that drive deeper engagement, higher lead conversion, and long-term brand loyalty. With over 18 million monthly users across 8,000+ websites in the US and Canada, Local Logic supports the industry’s largest brokerages, franchises, MLSs, and vendors. The result: more engaged buyers, more confident agents, and more closed transactions.