Masterclass Overview

As the industry stands on the brink of potential widespread changes, this masterclass is designed to equip brokerages with innovative strategies to not only sustain but also grow their agent counts through strategic and value-driven recruitment.

Masterclass Participants

• Audrey Whittington – SVP of Sales & Partnerships at Local Logic
• Chip Murphy, Vice President of Business Development at Michael Saunders & Company
• Sean Soderstrom, Co-Founder & CEO at Courted
• Steven Goldschmidt – Director of Sales at Coldwell Banker Warburg
• Tyler Simmonds, Director of Growth at Windermere Real Estate

Key Insights

• Understanding Market Dynamics and Agent Mobility: Discover how national transactions influence agent mobility and develop strategies to adapt to projected surges in departures due to market fluctuations.
• Value-Centric Recruitment Strategies: Learn how to enhance recruitment efforts by focusing on value creation for agents, fostering loyalty and motivation, and leveraging unique value propositions to set your firm apart.
• Data-Driven Recruitment and Geographic Targeting: Utilize data and agent production maps to identify and attract top-performing listing agents, optimize recruitment needs, and determine the best timing for recruitment initiatives.
• Best Practices for Agent Retention: Explore effective retention strategies to keep your most valuable agents, despite market volatility, and discuss the comparative advantages of firm size in recruitment and retention.
• Navigating Recruitment in a Competitive Landscape: Understand the strategic differentiation opportunities in recruitment, how to attract agents poised for growth, and maintain a competitive edge in retaining talent.

Why You Should Attend

This masterclass is ideal for brokerage owners, real estate recruitment professionals, and industry strategists seeking to navigate the tumultuous times ahead with confidence and innovative approaches.