Online Housing Research Doesn’t Stop with Pandemic: How To Improve Your Online Experience

he housing downturn in 2008 caused a huge shift to online search. Brokers and real estate agents found new ways to serve the millions of people who still needed to find a place to live due to displacement, foreclosure, job loss, and more.

Today, we see the industry adapting once again to the new challenges of serving their clients during the COVID-19 outbreak. They are using virtual tours, remote showings, live video calls, digital signing, and many new technological advances to keep their clients’ dreams of homeownership intact.

We don’t know how this will play out, but we do know that housing is a basic need. Through most turmoil, people in need of housing won’t stop their search.

ShowingTime released their usage stats since the rise of COVID-19, and you can see a huge drop in showing requests, which makes complete sense. However, agents are also still working with clients, and have turned to digital solutions to meet the demand.

These reports, along with our internal stats shown in the chart below, suggest that consumers are still online, looking for homes, but choosing to make web-based decisions and research.

In light of this, we’re increasing the limits of our free plan by 1000% which will cover 99% of use cases out there for Local Content. This is a tool which can easily and quickly provide your clients with a complete snapshot of any neighborhood, without them leaving their home.

With Local Content your clients will see schools, shopping, daycares, and over a dozen other neatly organized scores that relate to the specific property they are looking at. Think of it as a virtual tour of the neighborhood. With the current context, we think this is the best and safest option for people looking to buy to get an idea of their future neighborhood’s vibe.

To begin adding Local Logic’s solutions to your website you can start here at no charge. We hope this helps you and your clients continue working together during this challenging time.


Max Leblond

March 18, 2020 | 2 minutes read