Attracting Today’s Digital-First Buyer Requires More Than Listings

Home search has fundamentally changed. Buyers now expect more than static property listings. They want a holistic view of what life will look like in their next home. From commute times and school boundaries to neighborhood character and lifestyle fit, these factors often drive the decision-making process before a buyer ever reaches out to an agent.

For Baird & Warner, keeping pace with this evolution wasn’t optional; it was essential. With a fifth-generation leadership team and a history of pioneering innovation, Baird & Warner set out to transform its website into a digital destination that could guide buyers from discovery to decision.

To achieve this, the brokerage partnered with two industry leaders:

• Delta Media Group to build a modern, SEO-driven website infrastructure that attracts the right traffic.
• Local Logic to enrich the experience with hyperlocal, interactive insights that keep buyers engaged from first visit to form submission, and beyond.

Baird & Warner: A Brokerage Modernizing for Today’s Buyer

Founded in Chicago more than 165 years ago, Baird & Warner is one of the oldest and largest independent brokerages in the U.S.. As a fifth-generation, family-owned company, it has built a reputation for continually embracing innovation to support its agents and clients.

From being among the first brokerages to offer mortgage and title services under one roof, to investing in cutting-edge digital platforms, Baird & Warner has always sought to stay ahead of shifting buyer behavior.

With consumer expectations now shaped by digital-first experiences, the brokerage set out to modernize its website to match how buyers actually shop for homes today.

Baird & Warner’s goals were clear:

• Build a modern website that aligns with today’s buyer journey.
• Attract more qualified traffic by improving SEO and organic visibility.
• Deliver hyperlocal context that helps buyers make confident decisions.
• Convert visitors into engaged, high-intent leads for its agents.

Achieving this meant going beyond incremental changes. Baird & Warner needed a digital ecosystem that combined the right traffic acquisition strategy with a deeply engaging on-page experience, which led to its collaboration with Delta Media Group and Local Logic.

Delta Media Group: Driving the Right Buyers to the Right Pages

At the heart of any digital strategy is visibility. No matter how strong the on-page experience, buyers won’t engage if they can’t find your site in the first place. That’s where Delta Media Group came in.

Delta Media Group developed a custom website for Baird & Warner that married performance with brand trust by integrating:

• Mobile-first design optimized for discovery on any device
• Streamlined UX engineered to maximize engagement and conversions
• Enterprise-level SEO infrastructure to drive and capture high-intent traffic

Baird & Warner homepage

By targeting high-value entry points, such as listing detail pages, Delta Media Group ensured Baird & Warner wasn’t just driving more traffic, but attracting buyers who were actively searching and ready to engage.

A listing detail page on Baird & Warner

The results:

• 216% increase in organic search traffic to listing detail pages featuring Local Logic insights

With Delta Media Group, Baird & Warner built a digital foundation that didn’t just attract more visitors — it brought the right buyers to the right pages, laying the groundwork for deeper engagement and stronger lead conversion.

Local Logic: Turning Casual Browsers Into Confident Buyers

While Delta Media Group brought high-intent traffic to Baird & Warner’s website, Local Logic kept those visitors engaged by showcasing what truly matters in a home search: the lifestyle and neighborhood context around each property.

By embedding Local Content, Local Logic’s flagship listing experience solution, across its listings, Baird & Warner transformed static property pages into rich, insight-driven experiences. Buyers could explore:

• 18 Location Scores that quantify neighborhood character and livability
• 21 categories of points of interest to understand nearby amenities
• School boundaries to evaluate educational options
• Commute calculator tools to visualize daily travel times

These interactive features gave buyers answers to the questions that shape real decisions: What’s the neighborhood like? How long will my commute take? Will this area fit my lifestyle?

Local Content on one of Baird & Warner’s listing pages

The results:

• 225% increase in total product view
• 225% growth in Location Score interactions
• 768% surge in Commute Calculator usage

With Local Content, Baird & Warner turned passive browsing sessions into active explorations. The result was a more engaging, confidence-building search experience where visitors weren’t just looking at homes — they were imagining their lives in them.

Why This Partnership Worked: A Digital Experience That Mirrors the Way Homebuyers Make Decisions

The success of this initiative stemmed from how seamlessly Delta Media Group and Local Logic complemented each other’s strengths:

• Delta Media Group drove high-intent traffic to the site through a robust SEO and digital infrastructure.
• Local Logic converted those visits into meaningful, insight-driven sessions that kept buyers engaged.

Together, they created a user journey that mirrors the buyer mindset, from discovery to decision.

In less than a year, Baird & Warner achieved:

• 3x organic traffic to listing pages
• 3x engagement with neighborhood insights
• 8x increase in Commute Calculator use

Delivering Value With Every Visit, Building Confidence With Every Click

For modern brokerages, success isn’t just about how many people visit your site — it’s about how much value each visit creates.

By pairing Delta Media Group’s SEO-driven foundation with Local Logic’s hyperlocal insights, Baird & Warner built a website that reflects how people actually search for homes today. The result was a digital ecosystem that empowered buyers, generated better-quality leads, and delivered more value to agents.

When brokerages align their digital strategy with real buyer behavior, performance follows. Baird & Warner’s experience proves that the future of real estate lies in creating richer, more personalized journeys — ones that inspire confidence from the very first click.

About Local Logic

Local Logic is the leading home consumer engagement platform, helping real estate companies turn website traffic into high-intent buyers and lifelong customers. Our full-cycle solution powers personalized digital experiences that drive deeper engagement, higher lead conversion, and long-term brand loyalty. With over 22 million monthly users across 8,000+ websites in the US and Canada, Local Logic supports the industry’s largest brokerages, franchises, MLSs, and vendors. The result: more engaged buyers, more confident agents, and more closed transactions.

About Delta Media Group

Serving over 600 real estate brokerages, 35,000 agents, and 225 MLSs across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close.

About Baird & Warner

Established in 1855, family-owned Baird & Warner is Chicagoland’s largest independent real estate services company. The Baird & Warner brand has been synonymous with making real estate easier through experience, innovation, and integrity for more than 170 years. Steve Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. Baird & Warner is a 10-time Chicago Tribune Top Workplace award winner, and with more than 2,000 broker associates in 25 offices and comprehensive mortgage, title, insurance, and relocation services, it ranks among the nation’s top real estate firms.