AI & Real Estate SEO | Masterclass

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How Is AI Changing Real Estate Search? Futureproofing Your SEO Strategy

Panelists for How Is Ai Changing Real Estate Search masterclass

For years, SEO and keyword-driven content have been the backbone of real estate websites. But times have changed. Zero-click content, AI-driven chatbots, and paid placements dominate search engine results pages (SERPs), leaving traditional SEO strategies struggling to capture organic traffic.

So, how do you stay ahead?

It’s time to rethink your SEO playbook and build a real estate website experience that attracts, engages, and converts homebuyers long before they’re ready to purchase.

Join Local Logic for this must-attend masterclass, where industry leaders will break down the new era of real estate SEO and how to ensure your website remains a powerful driver of business growth.

Masterclass Participants

Audrey Whittington | Senior Vice President, Local Logic
Mike Minard | President and Owner, Delta Media Group
Krista Hannahs | Senior Director, MoxiWorks
Nick Villanti | COO, Reliance Network
Laura Smith | Senior Strategist, Union Street Media

Key Topics

Why SEO Isn’t What It Used to Be
How Google’s evolving SERP, AI search assistants (ChatGPT, Gemini, Perplexity), and zero-click content are reshaping traffic patterns.
The Death of Keyword-First Strategies
Why focusing on SERP clicks alone is no longer enough, and what should be prioritized instead?
The Rise of AI and Conversational Search
How homebuyers are shifting their discovery process away from Google.
Building a Futureproof Real Estate Website
How to own your audience with engaging, educational, and differentiated experiences.
Winning the Homebuyer’s Journey Before They’re Ready to Buy
How to capture attention earlier and turn casual browsers into loyal clients.
The Role of Proptech & Personalization
Why data-driven experiences will separate the winners from the rest.