Local Logic’s 2023 Year in Review

With 2024 fast approaching, the team at Local Logic took the time to reflect on this past year. While most of 2023 has been marked by increased uncertainty in the real estate industry, things are beginning to turn around. The downward-trending economic climate has taught us that we can no longer count on vague, subjective estimates to guide our decisions. It has become clear that people need more concrete and quantitative ways to understand the ROI of location.

The recent market slowdown isn’t news to anyone. Despite the industry’s ups and downs, we believe location intelligence insights and data-centric approaches can help agents and brokers weather market fluctuations and double down on their mission to offer differentiated value to homebuyers, especially in light of the recent lawsuits.

Our annual recap

Over the past year, we’ve had some great wins that helped shape growth for our partners, internal team, and mission — and we’re excited to recap and share them with you!

2023 at a glance

statistics from local logic’s year in review 2023

Growing within the real estate ecosystem

💸 We raised $17.5M in Series B financing! With this funding, we continue providing robust, reliable, and consistent insights to help the real estate industry harness the power of location.

📰 We were featured in over 60 industry publications, including INMAN’s coverage of our Series B.

🛣️ We hit the road quite a few times this year! Attending 21 industry events (and speaking at 7 of them) across the US and Canada, our team traveled coast-to-coast to keep up with market trends and connect with other industry leaders.

🖥️ We hosted 8 masterclasses with 24 key players in real estate, sparking conversations on how the industry can identify investment opportunities and improve decision-making.

Missed them? Check out the recordings and recaps:

🤝 We announced over 7 partnerships with industry leaders — including Rental Beast, CRMLS, Moxiworks, Plunk, HUNT Real Estate, FBS, VESTAPLUS™ MLS Software — who helped us strengthen our presence in the US and Canada while enhancing our data offerings.

🏆 Along the way, we proudly received the Agent Marketing Solution of the Year at the PropTech Breakthrough Awards, and Local Content won a 2023 Products That Count Award in the PropTech Category. We were also a finalist at the 10th Annual Real Estate Tech Awards (RETAs) in the Mid-Market Growth category.

🌟 Last, but not least, thank you to all of our clients who helped us earn a 5-star rating on G2! This year, we received the ‘Best Support’ and ‘Easiest to Do Business With’ badges thanks to your support.

Improving our data solutions to empower decision-makers

Using our location intelligence solutions, consumers and real estate professionals can make informed decisions about where to buy property. To provide our clients with quality location insights, our team heavily invested in improving our core data processing technology, launching new products such as:

Updated Local Content SDK

The latest version of Local Content allows for more flexibility, enabling clients to meet their specific needs and use cases in a broader range of markets and spaces.

For a more pleasant user experience, we updated Local Content to include faster load time, an optimized mobile experience, improved branding support, score grouping by categories for easier navigation, and relative scores that show how a location compares to a neighborhood and city averages.

👉 Try the new Local Content for any address in the U.S. and Canada.

Wellness and Enhanced POIs for Rural Coverage

At Local Logic, we are dedicated to continuously enhancing our products to provide the most accurate location insights and enable property searches that support all lifestyles. To help home seekers explore neighborhoods based on their preferences, we introduced the new Wellness tab and refined rural POIs.

Incorporating the Wellness tab into Local Content gives users a more comprehensive view of health and wellness offerings in an area, allowing them to assess whether a location is conducive to their well-being. In addition, the enhanced rural POIs make it easier for consumers to find homes that match their lifestyles by helping them explore rural areas more accurately.

Local Demographics

Local Demographics provides up-to-date and meaningful insights into the population living in any neighborhood within the US and Canada. This widget makes it easier for brokerages, franchises, and MLSs to acquire and display valuable demographic data for home seekers. The new SDK exists as an out-of-the-box solution ready for implementation that requires minimal development and design effort.

👉 Try Local Demographics for any address in the U.S. and Canada.

Helping our partners grow their businesses with location insights

We’ve created in-depth case studies featuring what our partners achieved with location intelligence:

We have big plans for 2024

For 2024, we have exciting plans in place to support proptech innovation.

🗺️ New products are coming, and they’ll deliver greater location insights and context to the real estate industry. We’ve also listened to your feedback — key improvements are being made to existing solutions to make them even more intuitive.

With these new features, agents can improve their efficiency, gain a more detailed understanding of the market, and provide clients with exceptional real estate services. Stay tuned as we release these updates in the new year!

Finally, we wish you a happy holiday season and the best for the year to come 🥂

See you in 2024!

The Local Logic team