How Consumers Are Choosing Brokerages in 2026
Insights
| 22 Jan 2026
As 2025 comes to a close, we’re reflecting on a year defined by momentum: new partnerships, new products, new insights, and a deeper focus on empowering home consumers with the neighborhood context they expect at every step of their journey.
Across the industry, consumers and professionals alike showed us that the demand for hyperlocal, contextualized, and trustworthy location intelligence has never been stronger. And this year, we doubled down on our mission to make location the connective tissue of the real estate experience.
From expanded partnerships and a major platform launch to new data on what home consumers truly care about, here’s a look at the highlights that shaped our biggest year yet.
2025 marked one of our strongest years of partnership growth and expansion.
We formed seven new partnerships this year, joining forces with:

We also strengthened our relationships with existing clients, including industry leaders such as:

These partnerships reflect a shared commitment: delivering more intuitive, trustworthy, and consumer-focused experiences.
As we move into 2026, we’re excited to continue expanding that impact through both new collaborations and enhanced integrations with long-standing partners.
This year, we took a major step toward reshaping the consumer real estate journey by launching our new Home Consumer Engagement Platform: a complete suite of solutions that help real estate brands attract, engage, and convert today’s home consumers with the right context at the right moment.
Every product launch and update in 2025 was designed to support this vision, including:
Together, these updates helped us create a more cohesive consumer experience, connecting search, discovery, and neighborhood understanding to support more confident decision-making.
2025 was a milestone year for our data science, engineering, and product teams, who continued to scale the depth, accuracy, and reach of our location intelligence. And the numbers tell a powerful story.
This year alone, we added 36,437 new neighborhoods to our datasets. If you lined up the perimeters of all those neighborhoods end to end, you could travel to the Moon five times over.
We also added 322,427 new POIs. And if you attempted to dine at every new restaurant we mapped this year, you’d be eating your way through the list for 69 years and 9 months.
Consumer engagement also reached new heights. Our solutions powered:
Beyond the scale of engagement, this year’s usage patterns revealed something even more meaningful: what home consumers actually care about when evaluating neighborhoods.
The most interacted-with Location Scores in 2025 were:
This signals that mobility and education remain top-of-mind for today’s movers.
While car-dependent suburban homes made up the largest share of listings, consumer behavior revealed these are not in the most sought-after locations:
The markets leading these trends include Montreal’s core, Manhattan, Toronto’s core, Chicago’s waterfront, and Boston’s core.

In 2025, one in four U.S. home consumers engaging with Local Logic’s platform explored homes across state lines, relying on neighborhood context to evaluate places they may have never experienced firsthand.
That activity translated into 2.5 cross-state searches for every person who ultimately relocated, underscoring the growing role of location intelligence in helping consumers compare, understand, and navigate distant communities with confidence.
2025 was also a year of storytelling. Not just from us, but from our customers.
We published five in-depth case studies showcasing how brokerages, tech platforms, and our own team are using Local Logic data to power traffic growth, boost engagement, and create differentiated consumer experiences:
These stories highlight the tangible results that happen when neighborhood context becomes part of the consumer journey, and we’re excited to spotlight even more success as our partners continue to innovate in 2026.
Local Logic continued to appear in top real estate and tech publications, including HousingWire, RISMedia, and Inman, reinforcing our position as the category-defining leader in home consumer engagement.
Explore more in our Newsroom.
We’re honored that 2025 was also a year of recognition for our people, products, and impact:

These awards fuel us to keep raising the bar for quality, transparency, and innovation in real estate technology.

2025 also marked the launch of our first-ever Local Logic Impact Awards, designed to honor real estate brands that deliver a best-in-class home consumer experience through lifestyle-driven search, richly detailed listing pages, and immersive neighborhood discovery.
This year’s winners for each category are:
We’re excited to build on this program in the years to come.
This year’s progress wouldn’t have been possible without:
2025 was a year of building: building products, building partnerships, building momentum, and building the future of home consumer engagement.
And we’re excited for what’s to come in 2026!